The State of the eCommerce Industry - US - January 2019
"The eCommerce industry is reaching a pivotal point heading into 2019. Online sales are growing faster than overall retail sales as online shopping becomes more routine. Given the level of interest in online shopping as well as the competition for shoppers’ attention and walletshare, online retailers must be agile when it comes to meeting potential shoppers where they are and removing any potential barriers to an online purchase. Building trust, offering unique products that stand out, and ensuring an easy delivery and returns process are three key pillars to succeeding in eCommerce in 2019." - Matt Lindner, Senior eCommerce Analyst
This Report looks at the following areas:
eCommerce shows no sign of slowing down
Free shipping and returns have become table stakes
More products draw in more online shoppers
Maintain an active online presence to build trust
Consumables are set to gain ground in 2019 and beyond
Social media is essential to selling to younger online shoppers
"The eCommerce industry is reaching a pivotal point heading into 2019. Online sales are growing faster than overall retail sales as online shopping becomes more routine. Given the level of interest in online shopping as well as the competition for shoppers’ attention and walletshare, online retailers must be agile when it comes to meeting potential shoppers where they are and removing any potential barriers to an online purchase. Building trust ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Matt joined Mintel as Senior eCommerce Analyst in January 2018 after spending more than 3 years covering omnichannel retailing for Internet Retailer magazine. While at Internet Retailer, Matt was responsible for coverage of major breaking news stories, covering a broad range of topics. He has presented on such topics as holiday email marketing strategies and what retailers are doing to blur the lines between online and offline retail. Matt has spent the bulk of his career working in the media, having published work in publications such as the Chicago Tribune, the Chicago Sun-Times, and on ESPN.com. His background as a journalist helps him tremendously in his current role as he is constantly scouring various sources to identify what’s working, what’s not, and what’s next when it comes to online retail. Matt holds a Bachelor of Arts in Psychology from Purdue University and a Master of Arts in Broadcast Journalism from the University of Miami.
eCommerce shows no sign of slowing down
