The State of the eCommerce Industry - US - January 2019
The State of the eCommerce Industry - US - January 2019

"The eCommerce industry is reaching a pivotal point heading into 2019. Online sales are growing faster than overall retail sales as online shopping becomes more routine. Given the level of interest in online shopping as well as the competition for shoppers’ attention and walletshare, online retailers must be agile when it comes to meeting potential shoppers where they are and removing any potential barriers to an online purchase. Building trust ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Industry – What You Need to Know
Industry Size and Forecast
Analyst Perspective
Key Trends – What You Need to Know
What Will Impact in 2019

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

What We Learned in 2018
The Consumer – What You Need to Know
The eCommerce Shopper
Attitudes toward Shopping Online
What Online Shoppers Value
The Impact of Mobile
Attitudes toward Promotional Activity
Attitudes toward Personalization
Last-mile Considerations
Future Behaviors

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Industry Influencers
Online Shopping Events
Biggest Impacts of 2018

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Industry