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“Desire for open-plan living is fuelling a trend to extend or knock through to create larger living spaces which act as a home hub for family and entertaining at home. In turn this means more of the home is on view, creating demand for individual styling and higher average spend. Organising and storing the growing range of possessions in the home create a desire for furniture with plenty of storage options, including fitted furniture that optimises the storage capacity in a room. This trend to create ideal storage solutions is encouraging people to focus on cupboard interior fittings in kitchens, bathrooms, hallways and bedrooms and will help to boost consumer spending on the home.


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“中国儿童人口的减少和日益严重的儿童肥胖问题,正迫使品牌和公司以强调天然性、营养丰富和具有体重管理功能性的高端食品饮料帮助家长。与此同时,倍受欢迎的‘不健康’食品饮料仍然可以通过加入超级食物和低/无/减宣称来保持其市场份额。”

– 徐文馨,高级分析师

本报告分析以下问题:

  • 高端化是让萎缩的市场得以维持的关键

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