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"Online clothing retailing was already growing exceptionally fast before the COVID-19 outbreak. However, the ongoing pandemic and the resulting closure of non-essential shops has played into the hands of those with an attractive ecommerce offering even more. As a result, online pureplayer, Amazon witnessed its penetration in the major European economies increase further when compared to last year, except in the UK. Zalando, also saw its share grow in the majority of countries, driven by the impact of the COVID-19 outbreak."

- Emily Viberg, Retail Analyst


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“The retail sector moves into the final two months of the year in a far better position in 2021 than in 2020. However, while the pandemic led-restrictions which disrupted trade in 2020 have eased, inflationary pressures and uncertain consumer confidence make peak 2021 no less challenging. While these factors will loom large on purchasing decisions, there is a strong willingness from consumers to enjoy themselves this year following the disruption of last Christmas and the broader events of the past two years.”

- Emily Viberg, Retail Analyst


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