
"Amazon is the largest non-food retailer in France, but it is significantly less used by shoppers in that country than in the other markets in our research. There are many reasons for this, not least the advanced state of the online market and the strength of local operators. It operates in a developed and competitive e-commerce sector, where the number of marketplaces is flourishing. Many of these have a focus on local or national businesses, often with an ethical slant. Our research found a common sentiment that there are downsides to shopping at Amazon including concerns about over-packaging and over the impact of shopping at Amazon on physical stores. As e-commerce rebalances post-pandemic, we’re likely to see online spending diffuse across more platforms and retailers, which may slow Amazon’s market share growth."