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“Spending on electricals rose again in 2019. However, the marketplace is changing, marked by the contrasting trajectories of online-only and specialist retailers. Consumer demand is increasingly dictated by the widening gulf between young and old shoppers. The fluid nature of the former opened several avenues for growth in the past year; however multichannel retailers must be proactive in addressing these, or risk a generation of consumers that bypass the store altogether.”

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"Most consumers shop during sales and promotional events throughout the year, driven by the need to find value in their purchases. The definition of value is subjective and can stem from saving money, saving time and energy, or even receiving a superior product or experiences. These nuances ultimately shape how consumers adjust their shopping behaviors during sales, the specific events they choose to participate in, and the types of promotions they prefer."

- Madelyn Franz, Reports Analyst

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