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"The fact that well over three quarters of grocery shoppers across Europe (93% in both Italy and Spain, 85% in France, 82% in the UK and 79% in Germany) agree that supermarkets should promote the benefits of buying produce that is in season more indicates a high degree of awareness of the negative impacts caused by sourcing produce from all around the globe so that it is available year-round and a need for supermarkets to be more proactive in taking the lead on highlighting the benefits of buying seasonal produce."

- Emily Viberg, Retail Analyst


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"2021 was one where the pandemic continued to loom large, although in certain areas the landscape of post-pandemic retail became a little clearer. Online purchasing remained heightened and it is clear that COVID-19 will indeed mark a step-change in engagement in the channel. Mintel’s COVID-19 Tracker has on average recorded 44% of consumers shopping more online in 2021 than pre-pandemic, while so far online has accounted for 29% of total sales in the sector – a little ahead of the level (28%) seen in 2020."

- Emily Viberg, Retail Analyst


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