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“The lines between direct-to-consumer and traditional retailing are becoming even more blurred in an omnichannel landscape where brands must be anywhere and everywhere. What becomes clearer is that direct is just one channel, as DTC brands continue to pivot to wholesale partnerships and physical stores to meet consumers wherever they are.”

- Brittany Steiger, Senior Analyst – Retail & eCommerce

This Report looks at the following areas:

  • Consumers’ awareness of and shopping history with DTC brands

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“The luxury sector is in a key position to benefit from growing environmental awareness and consumers adopting more conscientious shopping behaviours, such as buying fewer but better quality items and investment pieces. Amid a raft of proposed legislation on sustainability and supply chain transparency in Europe, luxury companies can benefit from taking early action and prioritising investment in transparency and circularity.”

– Tamara Sender Ceron, Associate Director – Fashion Retail

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