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"Traditionally, DIY purchasing has not been particularly well suited to ecommerce. However, as a result of the lockdown measures imposed in response to the COVID-19 outbreak, we have seen an increase in online shopping generally and within the DIY sector. In many markets sales have grown fast, advancing the channel’s progress within the DIY category by several years. However, this has clearly benefitted both DIY specialists’ online businesses and the non-specialists, such as Amazon and the grocers."

- Emily Viberg, Retail Analyst


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"The last year has seen new consumers undertake gardening as an activity amid national lockdowns and unprecedented time spent at home. Nearly a third (32%) of those with access to a garden or outdoor space said that they had picked up gardening as a hobby since the pandemic. What is particularly interesting about these newcomers to the hobby, however, is their age and where they live. Almost half (45%) of those aged 16-34 and 39% of those living in cities had taken up gardening."

- Emily Viberg, Retail Analyst


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