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“Baby durables products are essential, but the category has faced slow growth amid low birth rates in recent years. While economic pressures will bring an increased focus on value, parents continue to prioritize safety, quality and durability. Establishing trust will be critical as parents look to brands to provide guidance and build community on top of delivering a strong value proposition.”

– Brittany Steiger, Senior Analyst – Retail & eCommerce

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“With more frequent visits and smaller purchases, retailers need to adapt to accommodate a larger number of customers and create a pleasant and practical environment, so consumers don’t spend too much time inside the store. Consumers show interest in the use of technology, as well as in retailers that offer sustainable options and services, such as bulk sales and recyclables collection machines.”

– Ana Paula Gilsogamo, Food and Drink Senior Analyst

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