US The Future of eCommerce: Emerging Technologies Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the The Future of eCommerce: Emerging Technologies – US market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Emerging technology is shaping the way consumers shop, interact and explore brands and retailers online. COVID-19 has drastically accelerated the rate at which consumers of all ages are adopting more digital practices into their lives – nearly five years sooner than anticipated. The advancement and adoption of tech will continue to revolutionize the way consumers shop, engage and learn about brands online moving forward. It will provide highly personalized experiences and give consumers the ability to shop in more ways than ever before, including designing rooms with AR, browsing store aisles virtually and connecting with brand associates from their homes.
Written by Katie Yackey, a leading analyst in the eCommerce sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In light of COVID-19, tech adoption accelerated nearly five years, meaning consumers and brands are more actively using available technologies and will continue to do so moving forward. Once nice-to-have tech options such as AR, digital showrooms and virtual consultations are now becoming must-haves for consumers across generations. Emerging tech is an integral aspect of ecommerce and consumers expect to use these capabilities to shop, connect and engage with brands online. It’s no longer about younger consumers using tech more than older consumers, as all generations have adapted versions of technology into their own shopping practices.
Katie Yackey
eCommerce Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.