Evolving eCommerce: Alcoholic Beverages: Incl Impact of COVID-19 - US - October 2020
Evolving eCommerce: Alcoholic Beverages: Incl Impact of COVID-19 - US - October 2020

“The pandemic resulted in the rapid adoption of online alcohol delivery services as consumers chose to avoid shopping in-store. While online alcohol retailers enjoyed unanticipated success, they face the challenge of retaining customers during a recession when consumers are extra-sensitive to fees associated with online shopping. Online alcohol beverage services can excite and retain customers by delivering unique experiences that appeal to new drinking behaviors and occasions consumers have developed ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Alcoholic Beverage Purchasing Behaviors
Channels Shopped for Alcohol
Interest in Purchasing Alcohol Online
Willingness to Spend on Delivery
Change in Online Alcohol Purchases
Online Services for Alcohol Purchases: Use and Interest
Online Alcohol Purchase Frequency
Online Alcohol Basket Extras
Reasons to Purchase Alcohol Online
Reasons for Not Purchasing Alcohol Online
Occasions for Purchasing Alcohol Online
Online Alcohol Shopping Behaviors
Online Alcohol Purchase Motivators
Online Alcohol Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market