Evolving eCommerce: Apparel Retailing: Inc Impact of COVID-19 - US - July 2020
Evolving eCommerce: Apparel Retailing: Inc Impact of COVID-19 - US - July 2020

“Online apparel sales have grown as consumers become more comfortable with the process of buying without first seeing in-person. COVID-19 has accelerated this behavior, as many consumers have shifted to shopping online. At the same time, the pandemic has resulted in limited and prioritized spending and fewer reasons to buy clothes – creating challenges for the industry. To keep consumers engaged moving forward, online retailers must ensure a frictionless and enjoyable ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Changed Online Shopping Behavior because of COVID-19
Attitudes towards Buying Clothes Online
Items Purchased and Item Recipients
Retailers Shopped
Reasons for Buying Clothes Online
Pre-purchase Process
Online Shopping Behavior
Digital Engagement
Barriers to Buying
Desired Improvements

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market