US Alcoholic Beverages Online Market Report 2022
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This report provides comprehensive and current information and analysis of the alcoholic beverages online market including alcoholic beverages online market size, anticipated market forecast, relevant market segmentation, and industry trends for the alcoholic beverages online market in the US.
Despite their sole dedication to online alcohol, third-party alcohol delivery services receive the lowest use among measured platforms consumers use to buy alcohol online. Leading online alcohol services indicate consumers’ preference for familiarity and trust, as well the convenience of buying additional, non-alcohol items. Third-party services should consider how to position their “third-partyness” as an additional layer of expertise rather than another app to download.
Amid financial challenges, eight in 10 alcohol buyers agree they would make a change to their alcohol consumption or purchase behavior to save money/cut costs. As consumers uproot shopping habits, they may be more likely to consider, or re-consider, online alcohol services. Online models should position their services as a tool that helps consumers combat inflation and stretch their food and drink budgets.
Online alcohol and grocery shopping remains elevated but has seen some drop-off as pandemic safety and health concerns ease. As of July 2022, the leading reason consumers report for not purchasing alcoholic beverages online is enjoyment of in-store browsing. Following several years of health concerns, consumers are eagerly returning to the store to engage in a missed activity, creating a strong near-term change for online models.
Over half of alcohol buyers agree drinking at home is more enjoyable than drinking at a bar or restaurant, with the sentiment rising among Millennials, the core alcohol consumer and most active online alcohol shopper. Online models can reap the benefits of this inherent behavior by proving how their services can add even more fun and/or relaxation to at-home drinking occasions.
Read on to discover more about the alcoholic beverages online consumer market, read our US Trending Flavors and Ingredients in Alcoholic Beverages Market Report 2021, or take a look at our other Drinks market research reports.
Brands include: Wince of the Month, Drizly Inc, WinC, Vivino, Wine of the Month, Saucey, Target, Gopuff, TotalWine.com, Walmart, Kroger, Albertson’s, Costco, Sam’s Club, Grubhub, Doordash, Minibar.
This report, written by Sydney Olson, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on alcoholic beverages online market research to highlight current trends and add expert context to the numbers.
Online alcohol purchases caught fire amid the pandemic as a means of combating exposure concerns. Services are now pressed to create and communicate compelling reasons for use beyond necessity. Valuable benefits, such as cost and time savings, exclusive products and offerings, or a fun and connective user experience can help online models stand apart and compete with the dominate in-store channel.
Sydney Olson
Food and Drink Analyst
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