Impacting eCommerce: The Amazon Effect: Incl Impact of COVID-19 - US - April 2020
Impacting eCommerce: The Amazon Effect: Incl Impact of COVID-19 - US - April 2020

“Amazon is powerful and influential. But it’s also rather universally respected and trusted, and there can be a big difference between having power and garnering respect. As a leader, Amazon comes under scrutiny often, but overall, consumers are supportive, trusting, and even grateful, seeing it as an essential part of their lives. This has been especially true as a result of COVID-19, as consumers turn to Amazon for many ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Amazon

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Amazon Shopper – What You Need to Know
Amazon Shopper Profile
Perceptions of Amazon versus Competitors
How Consumers Shop on Amazon
Amazon Influence on Brands
The Effect on Grocery
The Effect on Apparel
Attitudes toward Amazon
Trust in Amazon
What’s Next?

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Amazon Overview – What You Need to Know
Defining the Effect
Amazon Scale
Amazon Prime Membership
Strengths and Vulnerabilities
Key Initiatives

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer