“Amazon is powerful and influential. But it’s also rather universally respected and trusted, and there can be a big difference between having power and garnering respect. As a leader, Amazon comes under scrutiny often, but overall, consumers are supportive, trusting, and even grateful, seeing it as an essential part of their lives. This has been especially true as a result of COVID-19, as consumers turn to Amazon for many of their shopping needs. At first, the pandemic even threw Amazon off its game, with demand so high the company couldn’t keep up. As consumers’ shopping behaviors and needs continue to evolve, they will continue to rely on Amazon to fulfill their needs. As it works to resolve the initial issues and improve its services, Amazon is poised for strong growth moving forward.”

– Diana Smith, Associate Director – Retail & Apparel

This report covers the following issues:

The impact of COVID-19 on consumer behavior and the retail market

How Amazon will fare in the post-COVID-19 slowdown

Amazon’s effect on consumer shopping behavior and other retailers’ business practices and offerings

Amazon’s key initiatives and areas of focus moving forward