Evolving eCommerce: Shopping on Social: Incl Impact of COVID-19 - US - October 2020
“Prior to COVID-19, the ecommerce ecosystem was continuing its ongoing evolution. This included incorporating the latest technologies and platforms that streamlined the shopping process for consumers – including the continued adoption of social commerce capabilities. In light of the pandemic, these efforts have been accelerated as consumers’ shopping behaviors shift and are relying more on social platforms during the discovery, research, and purchase phases of their shopping journey. Moving forward, platforms and brands will look to improve social commerce offerings to provide more value to consumers and ensure they feel secure and trust the social shopping process.”
- Katie Yackey, eCommerce Analyst
This report will look at the following areas:
The impact of COVID-19 on consumer behavior and the ecommerce market
Increased focus on value due to the recession
How consumers are using their social media platforms during the shopping process
What’s needed to drive consumers to purchase through social channels
“Prior to COVID-19, the ecommerce ecosystem was continuing its ongoing evolution. This included incorporating the latest technologies and platforms that streamlined the shopping process for consumers – including the continued adoption of social commerce capabilities. In light of the pandemic, these efforts have been accelerated as consumers’ shopping behaviors shift and are relying more on social platforms during the discovery, research, and purchase phases of their shopping journey. Moving forward, platforms ...
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Katie joined Mintel in 2019 and develops the eCommerce Reports. She has an agency background working as a strategist. She enjoys the complexities and ever-changing landscape of eCommerce, always learning something new.
The impact of COVID-19 on consumer behavior and the ecommerce market
