How Consumers Discover Products Online - US - April 2018
How Consumers Discover Products Online - US - April 2018

Online sales growth is continuing to outpace overall retail sales growth in the US, as consumers spend more time online and subsequently become more accustomed to shopping online. This report will focus on how consumers are finding products, including a closer look at food and drink products and beauty products, where they think retailers are falling short, and what companies that sell online can do to convince shoppers to buy ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Key Drivers – What You Need to Know
What’s Driving Online Product Discovery?

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What’s Happening
Attitudes Toward Online Shopping
Online Product Discovery – Food and Drink
How Consumers Shop for Food and Drink
New Product Trial – Food and Drink
How Shoppers Learned About the Last Food/Drink Product They Bought Online
Online Shopping Cart Behavior – Food and Drink
Online Product Discovery – Beauty Products
How Consumers Shop for Beauty Products
New Product Trial - Beauty
How Shoppers Learned About the Last Beauty Product They Bought Online
Online Cart Behavior - Beauty
Future Drivers of New Product Trial Online

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Overview of Motivators and Challenges for Online Product Discovery
Motivators of Online Product Discovery
Challenges of Online Product Discovery
Future of Online Product Discovery

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations