eCommerce Behaviors: Gen Z vs. Millennials: Incl Impact of COVID-19 - US - June 2020
“Gen Z and Millennials are similar in many ways: they are digital natives who enjoy the online experience; they expect brands to leverage technologies to meet their specific needs; they hold brands accountable for their actions. Online, Gen Z and Millennials prioritize different value-added offerings from brands as they navigate different stages of life. Moving forward, COVID-19 and the recession will evolve the role and importance of ecommerce in their shopping journey. Retailers must explore ways to improve the online shopping experience and adapt to the changing needs of both generations.” – Katie Yackey, eCommerce Analyst
This Report covers the following areas:
The impact of COVID-19 on the online shopping behaviors of Gen Z and Millennials.
The effect unemployment and limited discretionary funds as a result of the recession will have on each generation’s online spend.
Current online shopping behaviors and preferences of Gen Z and Millennials.
Key elements of ecommerce shopping.
“Gen Z and Millennials are similar in many ways: they are digital natives who enjoy the online experience; they expect brands to leverage technologies to meet their specific needs; they hold brands accountable for their actions. Online, Gen Z and Millennials prioritize different value-added offerings from brands as they navigate different stages of life. Moving forward, COVID-19 and the recession will evolve the role and importance of ecommerce in their ...
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Impact of COVID-19 on eCommerce Behaviors: Gen Z and Millennials
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Katie joined Mintel in 2019 and develops the eCommerce Reports. She has an agency background working as a strategist. She enjoys the complexities and ever-changing landscape of eCommerce, always learning something new.
The impact of COVID-19 on the online shopping behaviors of Gen Z and Millennials.
