eCommerce Behaviors: Gen Z vs. Millennials: Incl Impact of COVID-19 - US - June 2020
eCommerce Behaviors: Gen Z vs. Millennials: Incl Impact of COVID-19 - US - June 2020

“Gen Z and Millennials are similar in many ways: they are digital natives who enjoy the online experience; they expect brands to leverage technologies to meet their specific needs; they hold brands accountable for their actions. Online, Gen Z and Millennials prioritize different value-added offerings from brands as they navigate different stages of life. Moving forward, COVID-19 and the recession will evolve the role and importance of ecommerce in their ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Impact of COVID-19 on eCommerce Behaviors: Gen Z and Millennials
The Market – What You Need to Know
Market Size
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Generation Z eCommerce Overview
Millennial eCommerce Overview
eCommerce Attributes
Retailers Shopped
Motivation and Learning
Online Shopping Behavior and Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brands Resonating with Gen Z
Brands Resonating with Millennials

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer