US Direct-to-consumer Retailing Market Report 2023
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This report reveals the latest developments and consumer trends in the US direct-to-consumer (DTC) retailing market. Here you’ll find a full expert review of market performance, competitive strategies, DTC consumer demands and trends, and much more.
Below, we summarise the key topics covered and provide insights from the full document.
Direct-to-consumer (DTC) brands have benefitted from the growth of ecommerce in recent years, but as the industry stabilises, investments in omnichannel experiences will be important for continued growth. Consumers are also seeking out lower-cost retailers and reducing discretionary purchases, making profits a challenge for brands operating in the DTC space.
In the full report, we reveal the why behind the numbers, and what brands can do about it. See below (What’s Next) for a sample of the analysis you will get. (Consumer research independently gathered by Mintel/partners.)
As competition intensifies and the market becomes increasingly crowded, DTC brands are exploring new selling channels such as wholesale and brick-and-mortar to meet consumers where they are. Making these moves does not mean that they are abandoning their digital-native roots, but instead are part of an “always on” omnichannel landscape. Consumers may find it difficult to differentiate between DTC brands and traditional retailers now that the latter are also selling their products directly.
For a complete analysis of consumer trends and opportunities for stakeholders in the US DTC market, buy the full report. Alternatively, browse our ecommerce market research.
Direct-to-consumer (DTC) is a retail strategy where brands sell their products directly to their customers without necessarily leveraging the help of third-party wholesalers or retailers. This is often, but not exclusively, completed online. Examples of DTC brands include – but are not limited to – Allbirds, Bonobos, Casper, Warby Parker, Glossier and Quip as well as traditional brands that also sell using a DTC model, including Nike and Canada Goose.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.
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This report, written by Brittany Steiger, a leading retail and ecommerce analyst, delivers expert analysis to highlight current trends in the US DTC retailing market.
The lines between direct-to-consumer and traditional retailing are becoming even more blurred in an omnichannel landscape where brands must be anywhere and everywhere. What becomes clearer is that direct is just one channel, as DTC brands continue to pivot to wholesale partnerships and physical stores to meet consumers wherever they are.
Brittany Steiger
Senior Analyst, Retail & eCommerce
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.