Evolving eCommerce: Vitamins, Minerals & Supplements: Incl Impact of COVID-19 - US - December 2020
Evolving eCommerce: Vitamins, Minerals & Supplements: Incl Impact of COVID-19 - US - December 2020

“The VMS ecommerce market is benefiting in a number of ways in 2020. The overall VMS market has been on a steady upward trajectory for many years, and consumer reliance on these products to support both physical and mental health makes them even more valuable as the COVID-19 pandemic continues. The pandemic has also expedited growth of online shopping overall, and this trend is likely to continue in the longer ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Target Audience by the Numbers
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Purchase Location of Certain VMS Products
VMS Shopping Behavior Changes in 2020
Barriers to Online Shopping
Reasons for Buying Online versus In-store
Ideal Online Shopping Experience
VMS Subscription Habits
Attitudes toward VMS Shopping

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations