Shopping for Household Care Products Online - US - August 2019
Shopping for Household Care Products Online - US - August 2019

"eCommerce in household care has developed slowly compared to most other CPG categories, but that’s about to change. The consumer demand to buy household products online is growing, while top brands and online retailers are becoming more proactive in developing packaging better suited for shipping.

Parallel to this, there has been an emergence of new strategies to improve consumer engagement in this historically low-involvement category with more emotionally compelling ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Online Shopping Frequency and Interest in eCommerce
Device Usage
Online Channels Shopped
Drivers of Online Shopping
Reasons for Shopping Online More Often
Attitudes and Behaviors toward Shopping Online
Factors that Would Encourage More Online Shopping
Interest in Innovations

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations