How Online Shopping for Electronics is Evolving for Consumers - US - April 2019
How Online Shopping for Electronics is Evolving for Consumers - US - April 2019

"Electronics is among the most successful categories in online retail and is second only to clothing for purchase among online shoppers. Unlike other categories where fit, style and quality are more varied (eg clothing, accessories, footwear, home décor), electronics can be more effectively evaluated online based on descriptions. For emerging technology products (eg smart speakers, wearable tech), brand reputation, reviews, and performance specifications provide shoppers with the information needed to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
State of the Market
Market Breakdown
Market Factors
Market Drivers
Analyst Perspective
Retailers – What’s Next?
Appendix – The Market

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Knowledge Level of Technology and Electronics
How People Shop for Electronics Online
Browsing and Buying – Device Usage
Products Most Likely to be Bought Online
Attitudes Toward Shopping for Electronics Online
Online Shopping Prompts
Barriers to Purchase
Future Online Electronics Shopping Drivers

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retailers – What’s Working?
Retailers – What’s Struggling?
Retailers Used for Electronics Purchases

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations