eCommerce Behaviors: Understanding the Consumer Journey: Incl Impact of COVID-19 - US - July 2020
eCommerce Behaviors: Understanding the Consumer Journey: Incl Impact of COVID-19 - US - July 2020

“The online consumer journey is not always a linear path, as consumers are often on a fluid journey between discovery, research, purchasing and re-buying. Consumers want to be able to seamlessly transition between shopping across online and offline channels, based on their needs and preferences. As COVID-19 has caused an increase in online shopping across categories, retailers must work to improve their ecommerce capabilities to cater to consumers’ evolving shopping ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary 

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Overview
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
eCommerce Attitudes
The Elements of eCommerce
Shopping Starting Points
Search Inspiration
Mobile Usage
Post-purchase Follow-up
Barriers and Frustrations
Impulse Buys

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer