Key Elements of eCommerce - US - February 2021
Key Elements of eCommerce  - US - February 2021

“As consumers continue to do more shopping online, each of the key elements of ecommerce will play increasingly larger roles. These elements construct an elevated and enjoyable experience for consumers, helping them find products fit for their needs and feel connected to brands as they shop online. Brands can leverage these components to build bridges to meet consumers where they are and give them the experiences they crave. As they ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Consumer Trend Drivers and Key Elements
The Key Elements of eCommerce and the Online Shopping Experience
Category Snapshot
Attitudes toward Convenience
Attitudes toward Seamlessness
Attitudes toward Personalization
Attitudes toward Emerging Technologies

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer