CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
![]() “As consumers continue to shop more online, the importance and role of social media and product reviews will continue to increase. Even as consumers slowly return to in-store shopping, both social media and product reviews will influence the path to purchase and guide consumers’ decisions – regardless of whether the purchase is made in-store or online. Moving forward, brands and retailers will look to both engage and inform current and potential ...
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market![]() Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Size and Forecast
Market Factors
Market Opportunities
Consumer![]() Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Consumer Trend Drivers and Social Media & Product Reviews
Shift in Consumer Behavior Due to COVID-19
Pre-purchase Research
Post-purchase Behavior
What Consumers Seek from Product Reviews
Attitudes toward Reviews and Social Media
Brand/Company![]() Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Competitive Strategies – Key Takeaways
Competitive Strategies
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
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