"The path to online purchase lives in a blended state of online and offline experiences. eCommerce offers an opportunity for retailers to connect with consumers beyond convenience and competitive price offerings. While these two components are necessary for a successful ecommerce experience, the continuous cycle of the online path to purchase presents brands with opportunities to engage and build relationships with their consumers. In a crowded landscape, relationship building will ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
General Overview
Step One: Consumers are Unaware of Need/Want
Step Two: Consumers become aware of need/want
Step Three: Consumers Consider Solutions
Step Four: Consumers Buy
Frustrations and Barriers
Steps 5 and 6: Consumers Use and Replenish
Online Clothing and Accessories Purchase Process
Online Grocery Purchase Process
Online Beauty Product Purchase Process
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Happening
What to Watch
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
27th February 2020
“Treasure hunting is a fun experience online, but this can be difficult to achieve when shopping for groceries online. A majority of consumers are looking for time-saving delivery services. This means consumers are less likely to browse for new products as they might in-store as they wander from one ...
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Pave a clear avenue for buying
