The Path to Online Purchase: Understanding the Consumer - US - December 2019
The Path to Online Purchase:  Understanding the Consumer - US - December 2019

"The path to online purchase lives in a blended state of online and offline experiences. eCommerce offers an opportunity for retailers to connect with consumers beyond convenience and competitive price offerings. While these two components are necessary for a successful ecommerce experience, the continuous cycle of the online path to purchase presents brands with opportunities to engage and build relationships with their consumers. In a crowded landscape, relationship building will ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

General Overview
Step One: Consumers are Unaware of Need/Want
Step Two: Consumers become aware of need/want
Step Three: Consumers Consider Solutions
Step Four: Consumers Buy
Frustrations and Barriers
Steps 5 and 6: Consumers Use and Replenish
Online Clothing and Accessories Purchase Process
Online Grocery Purchase Process
Online Beauty Product Purchase Process

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

What’s Happening
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer