CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
![]() "The path to online purchase lives in a blended state of online and offline experiences. eCommerce offers an opportunity for retailers to connect with consumers beyond convenience and competitive price offerings. While these two components are necessary for a successful ecommerce experience, the continuous cycle of the online path to purchase presents brands with opportunities to engage and build relationships with their consumers. In a crowded landscape, relationship building will ...
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market![]() Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Perspective
Consumer![]() Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
General Overview
Step One: Consumers are Unaware of Need/Want
Step Two: Consumers become aware of need/want
Step Three: Consumers Consider Solutions
Step Four: Consumers Buy
Frustrations and Barriers
Steps 5 and 6: Consumers Use and Replenish
Online Clothing and Accessories Purchase Process
Online Grocery Purchase Process
Online Beauty Product Purchase Process
Brand/Company![]() Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Happening
What to Watch
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
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