The Impact of COVID-19 on Retail and Ecommerce - US - June 2020
“While COVID-19 has wreaked havoc on the retail industry and economy at large, retailers can still look for – and capitalize on – opportunities to connect with their current customers or welcome new ones. There are a number of factors consumers will be looking for from retailers and brands now and in the future: some of the most important include cleanliness, transparency, leadership, empathy and flexibility. Making up for lost sales and managing the bottom line are always going to be priorities, but right now it’s more important for retailers to focus on the consumer and to guide company actions by considering their emotions, fears, financial realities and values.” – Diana Smith, Associate Director, Retail and eCommerce
This Report covers the following areas:
Consumer sentiment and behavioral changes in light of COVID-19
Anticipated impact of COVID-19 on the industry as a whole as well as specific sectors
Considerations for retailers to navigate the next normal in the medium and longer term
“While COVID-19 has wreaked havoc on the retail industry and economy at large, retailers can still look for – and capitalize on – opportunities to connect with their current customers or welcome new ones. There are a number of factors consumers will be looking for from retailers and brands now and in the future: some of the most important include cleanliness, transparency, leadership, empathy and flexibility. Making up for lost sales and ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Diana joined Mintel in 2014, and brings a unique background and perspective having previously spent her career growing up in advertising agencies and specializing in media planning and strategy. She has worked at some of the world's largest agencies including PHD, OMD and BBDO in several Account Director and management roles, providing thought leadership, innovative ideas and on-going counsel to clients. She has extensive experience across a number of verticals - particularly Retail having managed many large retail clients. Diana is naturally curious, highly analytical and a strategic thinker, and enjoys helping her clients realize untapped opportunities and how to take advantage of them. She holds a Bachelor of Science degree in Journalism and a minor in Psychology from Ohio University.
Consumer sentiment and behavioral changes in light of COVID-19
