Digital Trends Summer - UK - July 2012
Digital Trends Summer - UK - July 2012

The boom in smartphones looks set to continue, with the popularity of flagship handsets like Apple’s iPhone and Samsung’s Galaxy series, as well as cheaper options, boosting ownership amongst UK adults above that of basic mobiles. This growth trend shows no sign of stopping with 15% of consumers intending to purchase or upgrade to a smartphone in the next three months. Constant innovation within the market – for example ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Technology Products
Internet Usage
Online Activities
Target Groups
European Comparisons

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Consumer Technology Products
Appendix – Internet Usage
Appendix – Online Activities
Appendix – Target Groups
Appendix – European Comparisons – Technology Ownership
Appendix – European Comparisons – Internet Access
Appendix – European Comparisons – Online Activities