“The nascent foldable phone segment remains the most interesting one, but is a device category that is still a long way away from seeing mainstream adoption. The majority of competition is still focused around core features like battery, screen and camera quality, and manufacturers are continuing to invest heavily in these areas, particularly in mid-range devices.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Headline Data – Technology Ownership and Purchasing
Headline Data – Online Activities
Headline Data – Special Focus: Cutting Down on Screen Time
Key Consumer Trends and Product Launches
Insight: Targeting the New Generation of Platform-agnostic Shoppers
Insight: Tapping into the Desire for Digital Detox
Insight: Healthy Outlook for the Smartwatch Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
23rd April 2020
“Video chatting has become a central element of people’s lives in lockdown, opening the door for a variety of services, from online dating to social media, to introduce more video call features. Caution will still need to be shown, though, as the security of video chatting faces more scrutiny”. 
30th March 2020
“Social platforms are taking a strong role in moderating content related to coronavirus, by banning harmful misinformation and profiteering, as well as promoting trusted news sources.”
|
