Digital Trends Winter - UK - December 2011
Digital Trends Winter - UK - December 2011

“Ultrabook, a new line of thin and lightweight laptop computers running the Microsoft Windows operating system, is a strong contender to regain the traditional computer’s eroded market share from tablet computers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Broadband Penetration

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Device Ownership Analysis
Internet Usage Experiences
Mobile Usage Experiences
Buying Behaviours
Digital Engagement with Brands: Learning about Products and Services
Digital Engagement with Brands: The Importance of Digital Offerings in Purchase Decision-making
Digital Engagement with Brands: Consumer Attitudes

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Broadband Penetration
Appendix – Device Ownership
Appendix – Internet Usage Experiences
Appendix – Mobile Usage Experiences
Appendix – Buying Behaviours
Appendix – Digital Engagement with Brands: Learning about Products and Services
Appendix – Digital Engagement with Brands: Importance of Digital Offerings in Purchase Decision-making
Appendix – Digital Engagement with Brands: Consumer Attitudes