"The impact of the newfound popularity of ‘phablets’ (5”+ smartphones) cannot be understated. Phablets have not just put a dent into sales in the neighbouring tablet market but also look set to radically change mobile behaviour. There are already signs that the increased uptake of larger screens has broken down one of the major barriers previously experienced by smartphone users, who are now more willing to conduct complex or time-consuming activities on their mobile phone. Essentially more consumers are viewing their phones as ‘mini computers’, as making a phone call almost becomes a by-product rather than a primary function."

- Paul Davies, Senior Leisure & Technology Analyst

This report discusses the following key topics:

Household ownership of consumer technology products

The phablet revolution 

Phablets trigger more smartphone activity

Phablet users interested in targeted ads