Digital Trends Autumn - UK - September 2015
Digital Trends Autumn - UK - September 2015

"The impact of the newfound popularity of ‘phablets’ (5”+ smartphones) cannot be understated. Phablets have not just put a dent into sales in the neighbouring tablet market but also look set to radically change mobile behaviour. There are already signs that the increased uptake of larger screens has broken down one of the major barriers previously experienced by smartphone users, who are now more willing to conduct complex or time-consuming ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Consumer Technology Products – Overview
Consumer Technology Products – Televisions
Consumer Technology Products – Computers
Consumer Technology Products – Mobile Phones and Smartwatches
Internet Access
Online Activities
Attitudes towards Digital Advertising
European Comparisons

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information