UK Digital Trends Quarterly Market Report 2021
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The UK Digital Trends Quarterly report identifies consumer attitudes towards health technology, wearables, and the impact of the pandemic in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the digital and health technology industry in the UK.
Current Digital and Technology Trends in the UK
The NHS’ apps have helped in part to drive more consumers to use and utilise health, fitness, or nutritional apps since the COVID-19 pandemic started. The overall focus on physical and mental health over the lockdowns has also helped to introduce consumers to technology that can help support them.
With many older people now using apps to manage and track their health, this could act as a stepping stone to encourage older people to adopt a wider range of apps and wearables, with this age group most likely to see the benefits from the functionality now on offer.
Future Trends in the UK Digital Consumer Technology
The main threat to the current continued growth of the health tech sector comes from consumer wariness of how their data is being used and shared, particularly given the sensitive nature of this data. Firms must ensure they have clear policies on data collection and place the user in complete control of what data is used and how.
There is an opportunity for the market to grow uptake among the over-45s who are typically slower to adopt new technologies. Many in this age group have started using apps for health for the first time during the pandemic, and the over-55s and over-65s in particular are likely to benefit the most from the features now on offer. These features include walking steadiness stools, ECG monitors to detect those at higher risk of strokes, and the ability to share health reports directly with health professionals.
Read on to discover more details or take a look at all of our UK Health and Wellbeing market research.
This report, written by Thomas Slide, a leading analyst in the Media and Technology sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The pandemic has focused minds on health and wellness, while simultaneously leading to greater reliance on tech than ever before. Technology is increasingly seen as a way to improve both physical and mental health, but consumers are also acutely aware of the negative impact of our ‘always on’ culture. Opportunities to ‘switch off’ are becoming harder to come by, but consumers are looking for ways to control or limit unproductive or excessive screen time.
Thomas Slide
Category Director – Media and Technology
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.