“Tablets are now in half of homes in the UK, despite arriving on the market in their current form just four years ago. Yet people are still just as likely to be in the market for a new laptop, as many remain reluctant to perform complex and work-oriented tasks on a smaller handheld device."

– Paul Davies, Senior Leisure and Technology Analyst

This report examines the trends in consumer technology and digital media in the UK, looking at changes in device ownership over the past three months and consumers’ purchasing intentions. Next the report looks at changes in online activity and analyses what industry developments are driving these changes.

We also investigate which forms of digital advertising consumers are most likely to notice, click on and buy from and look at consumers’ attitudes towards digital advertising.