Digital Trends Autumn – UK – 2022
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“Household finances are increasingly squeezed and consumer confidence has fallen to its lowest level in a decade. In turn, recent and planned purchases of all tech products has fallen. Consumers are increasingly focused on value, but this will manifest itself differently depending on the product, with brand name a priority for smartphone buyers, while the focus on specification for TVs presents opportunities for challenger brands to gain market share.”
– Thomas Slide, Category Director – Media and Technology
Key issues covered in this Report:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.