CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Manufacturers of technology products are placing more emphasis on monetising their content platforms, so much so that they are often willing to take a hit on hardware margins. This trend, where content is becoming king, could start to expand into more product sectors as brands may look to subsidise product costs alongside fixed-term subscriptions.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Technology Products
Online Activities
Digital Advertising
Attitudes Towards Digital Advertising
European Comparisons
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Technology Products
Appendix – Online Activities
Appendix – Digital Advertising
Appendix – Attitudes Towards Digital Advertising
Appendix – European Comparisons – Technology Ownership
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