Digital Trends Summer - UK - July 2011
Digital Trends Summer - UK - July 2011

Although the market for fixed-line broadband penetration stands at nearly 70% of UK households, this figure hides some considerable variations by demographics. Most notably those aged 35-44 are two and a half times more likely to be broadband users than the over-65s. Furthermore those in rural and other remote areas will not automatically be provided with next-generation broadband by the market. Both sets of users require some form of government ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Broadband Penetration
Device Ownership Analysis
Internet Usage Experiences
Mobile Usage Experiences
Buying Behaviours
Saving, Storing and Sharing Online
Attitudes Towards Saving, Storing and Sharing Online

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Device Ownership Analysis
Appendix – Internet Usage Activities
Appendix – Mobile Usage Activities
Appendix – Buying Behaviours
Appendix – Saving, Storing and Sharing Online
Appendix – Attitudes Towards Saving, Storing and Sharing Online