Although the market for fixed-line broadband penetration stands at nearly 70% of UK households, this figure hides some considerable variations by demographics. Most notably those aged 35-44 are two and a half times more likely to be broadband users than the over-65s. Furthermore those in rural and other remote areas will not automatically be provided with next-generation broadband by the market. Both sets of users require some form of government intervention to get them online.
This is one of the themes that will be explored in this report which also has a special focus on online sharing, storing and saving of personal data. Whilst this has undoubted convenience value, there are serious questions concerning security, privacy and trust that need to be considered. Internet and mobile usage habits along with buying habits are analysed in the context of Mintel’s latest consumer research. In particular, the report will address:
What is the government doing to get the last 30% of the population online?
What is happening to ensure rural Britain is provided with superfast broadband?
Why are government targets for next-generation, superfast broadband slipping?
Why is Ofcom naming and shaming poor service providers?
Why does the smartphone seem unstoppable?
How have electronic books avoided any serious levels of piracy?
Why is online privacy moving to centre stage in Europe and the US?
Why are smartphones now looking to usurp the role of the wallet?
Although the market for fixed-line broadband penetration stands at nearly 70% of UK households, this figure hides some considerable variations by demographics. Most notably those aged 35-44 are two and a half times more likely to be broadband users than the over-65s. Furthermore those in rural and other remote areas will not automatically be provided with next-generation broadband by the market. Both sets of users require some form of government ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Broadband Penetration
Device Ownership Analysis
Internet Usage Experiences
Mobile Usage Experiences
Buying Behaviours
Saving, Storing and Sharing Online
Attitudes Towards Saving, Storing and Sharing Online
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Device Ownership Analysis
Appendix – Internet Usage Activities
Appendix – Mobile Usage Activities
Appendix – Buying Behaviours
Appendix – Saving, Storing and Sharing Online
Appendix – Attitudes Towards Saving, Storing and Sharing Online
Matt heads up Mintel's leisure, tourism, technology and media team. As well as managing the team he also edits reports, supports clients and handles press enquiries. Matt joined Mintel in2003 as an analyst in the Market Intelligence team before becoming Senior Leisure Analyst in 2006. He has a BA (Hons) in English Literature.
What is the government doing to get the last 30% of the population online?
