“New chapters continue to be written in the story of cannibalisation within the technology sector. For so long the rising popularity of the tablet computer contributed to the decline of other neighbouring device markets, but now the tables are set to be turned, as it could be the tablet market itself that starts to feel the impact of competitor products”.

– Paul Davies, Senior Leisure and Technology Analyst

Brands are beginning to realise that a business model which relies heavily on hardware sales alone – particularly smartphones and tablets – has a limited shelf life. The rapid growth seen within the tablet market has started to fall as upgrade cycles are slower than they are in the smartphone sector, while phablets (5”+ smartphones) have begun to encroach on tablet territory.