Digital Trends Spring - UK - April 2017
Digital Trends Spring - UK - April 2017

“The smartphone market can no longer rely on new owners for revenue growth, particularly as new entrants are now most likely to be over-55s, who are usually more price sensitive. This means that, more than ever, handset manufacturers need to provide existing smartphone owners with compelling reasons to upgrade their devices. But this is made difficult by the fact that smartphones have evolved to the stage where it is difficult ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Data Overview – Consumer Technology Products
Mobile Phones and Smartwatches – Headline Data
Mobile Phones and Smartwatches – Market Commentary
Computing and Gaming – Headline Data
Computing and Gaming – Market Commentary
In-home Entertainment – Headline Data
In-home Entertainment – Market Commentary
Internet Access and Online Activities – Headline Data
Internet Access and Online Activities – Market Commentary
Technology Buying Habits and Attitudes – Headline Data
Technology Buying Habits and Attitudes – Market Commentary
European Comparison Data

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information