Digital Trends Quarterly: Inc Impact of COVID-19 – UK – December 2020
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“Companies need to take advantage of a time when people are shopping more on their smartphones from home to refine their m-commerce offerings to fit their target markets. Younger mobile natives will respond to features that integrate seamlessly with their everyday social activities, such as convenient checkout options and engaging AR experiences, while growing use of digital wallets for smartphone payments can be a platform to target older demographics. Promoting digital wallet payment options on apps and websites can appeal to less experienced mobile shoppers on the basis of simplicity and security will help them to feel comfortable shopping from less familiar retailers.”
– Matt King, Category Director, Technology and Media Research
Key issues
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*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.