Digital Trends Quarterly: Inc Impact of COVID-19 - UK - December 2020
Digital Trends Quarterly: Inc Impact of COVID-19 - UK - December 2020

“Companies need to take advantage of a time when people are shopping more on their smartphones from home to refine their m-commerce offerings to fit their target markets. Younger mobile natives will respond to features that integrate seamlessly with their everyday social activities, such as convenient checkout options and engaging AR experiences, while growing use of digital wallets for smartphone payments can be a platform to target older demographics. Promoting ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Headline Data – Technology Ownership and Purchasing
Headline Data – Online Activities
Headline Data – Special Focus: Gifting of Technology Products
Key Trends This Quarter
Insight: Key Targets in the Technology Gifting Market
Insight: Making the Most of M-commerce Growth
Insight: The Impact of Home Working on the PC Market

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information