Digital Trends Quarterly - UK - July 2019
Digital Trends Quarterly - UK - July 2019

“Although many actors and actresses, sports stars and musicians have huge social media presences, it is YouTubers or vloggers whose social media activity is most likely to be influencing people’s purchase choices. These are people whose living, in many cases, is dependent on amassing enough views, likes and followers to make money from advertising and make them attractive marketing spokespeople for brands.

“Crucially, these vloggers and YouTubers are people ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Headline Data – Technology Ownership and Purchasing
Headline Data – Online Activities
Headline Data – Special Focus: Influencers
Key Trends This Quarter
Insight: Moving Smartwatches into the Mainstream
Insight: Hybrids to the Rescue in the Laptop Market?
Insight: Smartphones at the Intersection of Online Spending and Financial Management
Insight: The Impact of Influencers on Consumer Choices

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information