“Despite the fact that simple, quick interactions will be key to maximising the potential of voice out of home, brands can also encourage people to request more information about their products for later review. People are never going to buy a pension or book a holiday through their digital assistant while they’re waiting for a train, but they could be encouraged to request more information to read later, particularly if incentivised with discounts or sign-up bonuses.”
– Matt King, Category Director, Technology and Media Research
This report examines the following issues:
Smartphones remain the most-bought device despite the challenge of innovation
Smartwatch growth continues, with wearable camera ownership also on the rise
Signs of a resurgence in desktop ownership
Peripherals driving growth in TV connectivity
News consumption leads to increased tablet activity
People getting happier to use voice both in and out of home
“Despite the fact that simple, quick interactions will be key to maximising the potential of voice out of home, brands can also encourage people to request more information about their products for later review. People are never going to buy a pension or book a holiday through their digital assistant while they’re waiting for a train, but they could be encouraged to request more information to read later, particularly ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Headline Data – Technology Ownership and Purchasing
Headline Data – Online Activities
Headline Data – Special Focus: Voice
Key Trends This Quarter
Insight: Positive Signs for Tablet Market as Usage Increases
Insight: Growing Out-of-home Opportunities for Voice Technology
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Matt heads up Mintel's leisure, tourism, technology and media team. As well as managing the team he also edits reports, supports clients and handles press enquiries. Matt joined Mintel in2003 as an analyst in the Market Intelligence team before becoming Senior Leisure Analyst in 2006. He has a BA (Hons) in English Literature.
Smartphones remain the most-bought device despite the challenge of innovation
