“Consumers are becoming more sensitive about their online identity, with high-profile security lapses causing them to question companies’ ability to keep their data safe.
Providing the option of additional security measures such as two-step verification and the installation of security software is one way of addressing these concerns, however consumers will favour the few companies willing to offer them anonymity, or at least increased transparency about how data is used.” – Paul Davies, Senior Leisure and Technology Analyst
The consumer technology sector has been shown to be the best performer when it comes to creating excitement surrounding new product launches, with a third of consumers saying technology brands build more anticipation than those in other sectors (according to the marketing agency Five by Five). This was demonstrated once again at the end of 2014 with the launch of Apple’s latest iPhone, which achieved record worldwide sales in the last quarter of the year.
“Consumers are becoming more sensitive about their online identity, with high-profile security lapses causing them to question companies’ ability to keep their data safe.
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Technology Products – Overview
Consumer Technology Products – Televisions
Consumer Technology Products – Computers, Tablets and e-readers
Paul manages the Leisure, Foodservice and Travel research team.
Having joined Mintel in 2012, Paul worked as an analyst in Mintel's Technology, Media and Leisure team before becoming Associate Director in the Financial Services team in 2017.
He has also gained experience working as an Insight Manager at both Tesco and BT, and has held marketing roles in the consumer electronics and healthcare sectors.
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