Digital Trends Spring - UK - March 2014
Digital Trends Spring - UK - March 2014

“Facebook’s purchase of WhatsApp is the latest example of a brand intending to acquire users now, before making money from them later. Companies are desperate to tie consumers into their eco-system, but at some point they will have to decide whether to start charging more for services, or whether to introduce advertising. The effectiveness of personalised advertising suggests there may be room for a third option. Brands could offer ...

more
Report Price:
£1995.00
|
$2693.85
|
€2245.17
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer Technology Products – Overview
Consumer Technology Products – Televisions
Consumer Technology Products – Computers, Tablets and e-readers
Consumer Technology Products – Mobile Phones
Internet Access
Online Activities
Digital Advertising
Online and Mobile Purchasing
European Comparisons

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Consumer Technology Products
Appendix – Internet Access
Appendix – Online Activities
Appendix – Digital Advertising
Appendix – Online and Mobile Purchasing
Appendix – European Comparisons