Digital Trends Spring - UK - March 2010
Digital Trends Spring - UK - March 2010

According to market regulator Ofcom in December 2009, the average cost of broadband has reduced by £9.69 a month compared to the end of 2005. This report’s special focus looks in more detail at why prices have come down and whether the trend for lower prices has encouraged more households to switch between providers to get the best deal.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief
Internet Penetration

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Device Ownership Analysis
Internet Usage Experiences
Mobile Usage Experiences
Buying Behaviours
Attitudes towards Internet Service Providers

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internet Penetration
Appendix – Device Ownership Analysis
Appendix – Internet Usage Experiences
Appendix – Mobile Usage Experiences
Appendix – Buying Behaviours
Appendix – Attitudes Towards Internet Service Providers