“COVID-19 is creating a new paradigm for household care, permanently changing how consumers clean and care for their homes. Short term shifts in priorities are placing greater focus on hygiene, safety and disinfection, along with a renewed reliance on trusted brands. Through the pandemic, consumers will have a new emotional engagement with household products, creating opportunities for household brands to become lifestyle brands that support consumers and provide peace-of-mind. As ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Impact of COVID-19 on Cleaning the House
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
What to Watch
The Consumer – What You Need to Know
Housecleaning and Shopping Responsibilities
Cleaning Frequency
Reasons for Cleaning More or Less Often
Preferred Cleaning Product Attributes
Attitudes toward Cleaning
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market Factors
Key Players – What You Need to Know
Market Spotlight: Cleaning Tools
What’s Happening
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Consumer Segmentation – Attitudes toward Cleaning
Appendix – Data Sources and Abbreviations
Appendix – Key Players
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COVID-19 shifts priorities, cleaning habits
