Cleaning the House: Incl Impact of COVID-19 - US - April 2020
Cleaning the House: Incl Impact of COVID-19 - US - April 2020

“COVID-19 is creating a new paradigm for household care, permanently changing how consumers clean and care for their homes. Short term shifts in priorities are placing greater focus on hygiene, safety and disinfection, along with a renewed reliance on trusted brands. Through the pandemic, consumers will have a new emotional engagement with household products, creating opportunities for household brands to become lifestyle brands that support consumers and provide peace-of-mind. As ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Cleaning the House

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Impact of COVID-19 on Cleaning the House

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

What to Watch
The Consumer – What You Need to Know
Housecleaning and Shopping Responsibilities
Cleaning Frequency
Reasons for Cleaning More or Less Often
Preferred Cleaning Product Attributes
Attitudes toward Cleaning

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Market Factors
Key Players – What You Need to Know
Market Spotlight: Cleaning Tools
What’s Happening

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Consumer Segmentation – Attitudes toward Cleaning
Appendix – Data Sources and Abbreviations
Appendix – Key Players