"Housecleaning is a weekly routine with adults spending an average of nearly four hours a week cleaning. Demand for time-saving solutions makes convenient and robust cleaning products crucial. However, young adults also prioritize sensory attributes, such as scent and visual cues while cleaning. Future housecleaners are likely to pay more for products that promise even greater time-saving features, while some will have higher expectations for ingredient transparency and product safety."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Housecleaning Segments
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Frequency and Time Spent Housecleaning
Motivations to Clean
Product and Task Associations
Housecleaning Behaviors
Attitudes toward Cleaning and Health
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s In?
What’s Out?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
19th December 2017
“ECOVACS ROBOTICS is planning to reveal its latest connected robotic vacuums at CES 2018. The company’s robotic vacuums aim to meet consumer demand for cleaning products that are time-saving and less labor-intensive.” 
14th November 2017
“Packaging plays a pivotal role within highly competitive household care markets as a way for brands to stand out and communicate value. Breathe, the first aerosol cleaning line certified by the EPA’s (Environmental Protection Agency) Safer Choice program, features clean labeling that could help the brand stand out at shelf ...
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Routine leads motivations for cleaning, but reduces trial
