"The mature household surface cleaner market has experienced only modest growth in recent years. Still, while consumers continue to take a budget-conscious approach to shopping for household surface cleaners, they place importance on housecleaning and are as interested as ever in products that allow them to clean more quickly and effectively."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Usage of Surface Cleaners
Responsibility for Cleaning and Purchasing of Cleaning Products
Surface Cleaner Attribute Importance
Surface Cleaner Behaviors and Beliefs
Interest in Surface Cleaner Features and Benefits
Correspondence Analysis – Brand Attributes
Household Care Attitudes
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Household Surface Cleaners
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
31st October 2016
“The rise of hard-surface flooring and casual cleaning have made compact floor mops popular for cleaning the house. Growing popularity of microfiber mops can increase overall market competition, presenting challenges for brands.” 
28th September 2016
“Many consumers value the importance of antibacterial properties in dishwashing products, as well as other household care items. This importance on antibacterial claims may lead some dish soap brands to reformulate and conform to new industry regulations.”
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Modest pace of growth expected to continue 
