Black Consumers and Household Cleaning Trends: Incl Impact of COVID-19 - US - November 2020
Black Consumers and Household Cleaning Trends: Incl Impact of COVID-19 - US - November 2020

“Even before COVID-19 impacted consumers’ lives and elevated the importance of cleanliness, Black consumers showed a tendency to use more household care products. As health concerns continue to drive stepped-up cleaning efforts, brands need to first and foremost communicate efficacy. Secondary attributes (eg green/natural) are less important for critical categories of cleaners for bathrooms/kitchen surfaces, though these may offer differentiation in the nice-to-have categories of air and room ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Black Consumers by the Numbers
Black Consumers and Household Cleaning – Market Size Estimate
Market Share
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
The Black Consumer: Household Cleaning Segments
Household Cleaning and Shopping Responsibility
Change in Cleaning Frequency
Reasons for Cleaning More Frequently
Important Cleaning Product Attributes
Attitudes and Behaviors toward Cleaning Equipment
Attitudes toward Cleaning

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Market Opportunities
Companies and Brands – Key Takeaways
Competitive Strategies
Product Categories and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
Appendix – Mintel Trend Drivers