Cleaning the House - US - June 2014
Cleaning the House - US - June 2014

“Housecleaners may be looking to simplify their approach to housecleaning, but a clean and healthy home is still an important goal. Brands can uncover new opportunities for growth by helping housecleaners clean effectively in every room of the house and encouraging more family members to get involved.”

– John Owen, Senior Household Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Overview
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Responsibility for Cleaning the House
Time Spent Cleaning the House
Overall Approach to Cleaning
Approach to Different Cleaning Tasks
What it Means to be Clean, by Room of the House
Household Care Segmentation – Cluster Analysis
Impact of Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations