“Housecleaners may be looking to simplify their approach to housecleaning, but a clean and healthy home is still an important goal. Brands can uncover new opportunities for growth by helping housecleaners clean effectively in every room of the house and encouraging more family members to get involved.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Overview
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Responsibility for Cleaning the House
Time Spent Cleaning the House
Overall Approach to Cleaning
Approach to Different Cleaning Tasks
What it Means to be Clean, by Room of the House
Household Care Segmentation – Cluster Analysis
Impact of Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
10th February 2015
When Windex Touch-Up launched in 2013 it was a unique new idea in the household surface cleaner category: a dispenser designed to sit out on the kitchen counter or bathroom sink at the ready for small cleanups. In the last few months, Lysol and Clorox have launched their own versions ... 
3rd December 2014
“On average, Black consumers spend less time cleaning their home, which may be because they clean much more frequently and thoroughly. ‘Spring cleaning,’ which happens once a year, is more prevalent among other consumers groups, but among Blacks, this detailed type of cleaning takes place several times a year ...
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Opportunities for more cleaning, room by room
