Hispanics and Household Cleaning Trends: Incl Impact of COVID-19 - US - October 2020
Hispanics and Household Cleaning Trends: Incl Impact of COVID-19 - US - October 2020

“COVID-19 made cleaning the house a priority, and the majority of Hispanics have increased their cleaning frequency. Because COVID-19 is the key factor driving the shift, Hispanics’ cleaning habits may slow down once the pandemic is under control. Brand messaging related to protection and hygiene are critical now, though as the country moves into the “next normal,” brands should expand their focus to include reminding Hispanics about the core reasons ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Hispanic Market – Key Takeaways
Hispanics by the Numbers
Hispanics and Household Cleaning – Market Size Estimate
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Household Cleaning Attitudinal Segmentation
Cleaning Responsibility
Cleaning Frequency
Reasons for Cleaning More Often
Preferred Cleaning Product Attributes
The Habit of Cleaning the House
Attitudes toward Cleaning

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Product Categories and Brands – Key Takeaways
Product Categories and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Mintel Trend Drivers
Appendix – Consumer Data