“COVID-19 made cleaning the house a priority, and the majority of Hispanics have increased their cleaning frequency. Because COVID-19 is the key factor driving the shift, Hispanics’ cleaning habits may slow down once the pandemic is under control. Brand messaging related to protection and hygiene are critical now, though as the country moves into the “next normal,” brands should expand their focus to include reminding Hispanics about the core reasons ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Hispanic Market – Key Takeaways
Hispanics by the Numbers
Hispanics and Household Cleaning – Market Size Estimate
Market Factors
Market Opportunities
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Household Cleaning Attitudinal Segmentation
Cleaning Responsibility
Cleaning Frequency
Reasons for Cleaning More Often
Preferred Cleaning Product Attributes
The Habit of Cleaning the House
Attitudes toward Cleaning
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Product Categories and Brands – Key Takeaways
Product Categories and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Mintel Trend Drivers
Appendix – Consumer Data
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The impact of COVID-19 on Hispanics and how their cleaning habits have changed.
