Household Cleaning: The Consumer - US - May 2011
Household Cleaning: The Consumer - US - May 2011

This report builds on the analysis presented in Mintel’s report Household Cleaning Products: The Consumer—U.S., May 2010, as well as previous editions published in June 2008, June 2006, April 2004 and May 2003.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Who Cleans the House?
Usage of Household Cleaners
Usage of Wipes
Attitudes toward Wipes
Other Attitudes and Purchasing Behavior
Attitudes toward “Green” Cleaners
Attitudes toward Child-safe Products
Attitudes toward Cleaning: What Kind of Household Cleaner Are You?
Usage and Attitudes by Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations