Household Cleaning Products: The Consumer - US - April 2004
Household Cleaning Products: The Consumer - US - April 2004

The household cleaning products market posted 3% growth from 1998 to 2003. However, when accounting for the effects of inflation, this translates into an actual decline of almost 9% over the period. Although some household cleaning products have near universal penetration, the changing nature of how consumers clean their homes as well as the types of surfacing materials (primarily flooring and countertops) consumers have been incorporating into their homes has ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Introduction & Abbreviations
Brand Loyalty