US Cleaning the House Market Report 2024
£ 3,695 (Excl.Tax)
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£ 3,695 (Excl.Tax)
This report examines consumers’ cleaning behaviors and approaches to shopping in the household care category. Economic pressures still cause some shoppers to make concessions to reduce category spend, but the majority remain committed to cleaning and caring for their homes.
Below, we’ve summarized the core areas analyzed and provided hand-selected findings from the full document.
Consumers’ cleaning habits have remained relatively unchanged in the past few years. In line with this, Mintel identifies the trend of skill being linked to enjoyment and therefore engagement, which underpins the importance of brand education to encourage cleaning frequency.
As consumers’ curiosity grows, paying more attention to ingredients than before, brands can respond to this interest in knowledge. Consumers still find areas such as the science behind ingredients hard to understand. With misinformation occurring on social media, brands have the opportunity to dispel this and promote the science, and scientists, behind their ingredients and formulations.
Buy the full report for a complete review of how consumers are cleaning, what they’re looking for from cleaning brands, and statistics-backed analysis and opportunities to respond. You can also browse our household and home market research.
Leading household analyst Rebecca Watters delivers expert industry insights with this in-depth report.
While cleaning habits have changed little in the past two years, consumers’ growing curiosity about the category will serve as an opportunity for growth.
Rebecca Watters
Associate Director of Household & Health
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.