Cleaning the House - US - May 2019
Cleaning the House - US - May 2019

"While Americans are leading busier lives than ever before, they continue to carve out more time for cleaning, reflecting the value they place on maintaining a clean and neat living space and the benefits it provides. Generational shifts and societal changes are altering how consumers are approaching caring for the home, underscoring opportunities for product development and marketing that goes beyond highlighting functionality."

- Rebecca Cullen, Household Care Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors
Market Spotlight: Cleaning Tools

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Housecleaning and Shopping Responsibilities
Cleaning Frequency
Reasons for Cleaning More Often
Reasons for Cleaning Less Often
Household Cleaning Attitudes – Multipurpose vs Specialized
Household Cleaning Behaviors – Mainstream vs Natural
Household Cleaning Behaviors – Cleaning Triggers
Attitudes toward Natural and Sustainable Household Products
Interest in Services and Products

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market Spotlight