The pizza consumer is changing as people look to healthier, more upscale, and on-the-go dining experiences. We have seen many fast casual pizza restaurant chains spring up in the past year and consumers are moving toward gourmet-like flavor and ingredient combinations. However, with the weak economy, some consumers are still looking for maximum quantity and minimal price.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Innovations and Innovators – Menu Items
Innovations and Innovators – Operational
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Trends Overview
Consumer Trends by Gender
Consumer Trends by Age
Consumer Trends by Income
Consumer Trends by Hispanic Origin
Consumer Trends by Region
Consumer Trends by Presence of Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Featured Companies
Marketing Strategies
Social Media – Pizza Restaurants
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Analysis – Menu Breakdown
Menu Analysis – Pizza Ingredients
Menu Analysis – Pizza Claims
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Social Media – Pizza Restaurants
Appendix – Trade Associations
30th June 2014
“Due to new fast casual pizza chains like PizzaRev and Uncle Maddio’s Pizza Joint, traditional pizza chains are struggling to keep their identity within the market, as consumers flock to fast casual chains that offer customizable pizzas and expanded menus. In order to keep their heads afloat during this transition ... 
7th March 2014
“Consumers are spending more time in their cars. They not only eat while in-transit, but also place orders. This takes their attention away from the road, which has resulted in many cities putting bans on the use of mobile devices while driving.”
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The ways pizza restaurants can capitalize on the upscale trend
