Pizza Restaurants - US - November 2013
Pizza Restaurants - US - November 2013

The pizza consumer is changing as people look to healthier, more upscale, and on-the-go dining experiences. We have seen many fast casual pizza restaurant chains spring up in the past year and consumers are moving toward gourmet-like flavor and ingredient combinations. However, with the weak economy, some consumers are still looking for maximum quantity and minimal price.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Innovations and Innovators – Menu Items
Innovations and Innovators – Operational

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Trends Overview
Consumer Trends by Gender
Consumer Trends by Age
Consumer Trends by Income
Consumer Trends by Hispanic Origin
Consumer Trends by Region
Consumer Trends by Presence of Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Featured Companies
Marketing Strategies
Social Media – Pizza Restaurants

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis – Menu Breakdown
Menu Analysis – Pizza Ingredients
Menu Analysis – Pizza Claims
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Social Media – Pizza Restaurants
Appendix – Trade Associations