US Fast Casual Restaurants Market Report 2023
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This fast casual restaurant industry report provides an in-depth analysis of the US market and consumer. Discover the market developments impacting consumer preferences and demands here.
Below, we’ve summarised the key topics covered, and offer handpicked insights from the full report.
Navigating increased labour costs and consumer expectations, the US fast casual sector faces challenges. Amidst economic uncertainty and potential cutbacks on dining out, ensuring consistent, high-quality experiences is paramount. To meet industry challenges, larger chains are turning to technology and automation to maintain standards and competitiveness.
On the more positive side of the market, as fast casual restaurants offer comparable prices to fast food (discussed in our QSR Market Report), diners are likely to seek the fast casual option in 2023, with the offering of more value for their dollar.
Consumer expectations are evolving as cost becomes top-of-mind
As budget-conscious consumers brace for potential financial uncertainties, their expectations from fast casual restaurants evolve. Diners value consistency and see these eateries as good value for money, but require further incentives, such as loyalty programs, larger portions, and enhanced services. These preferences vary between urban and rural consumers, and the report explores this with statistical data.
Family dining preferences need a tailored response
Families dining out seek consistency and menu versatility. Fast casual restaurants can increase appeal to larger groups with strategies like bundle deals and shared loyalty rewards. Notably, the attributes of “value for money” and “kid-friendly menu” positively correlate with household size, indicating a need to align options accordingly to meet diverse needs.
With this report, you’ll gain access to the latest industry statistics, independently sourced by Mintel. Alongside this, our expert analyst provides commentary and relevant opportunities to appeal to consumer demands. Looking for something else? Explore our other foodservice market research.
Definition: Fast casual restaurants – These establishments are characterised by a higher price point than QSRs, though not as high as full-service restaurants. Fast casuals do not offer waiter service and may or may not serve alcohol. Examples covered in this report include Chipotle Mexican Grill, Panera Bread, Shake Shack, Crazy Bowls and Wraps, Eli Tea bar, Naansense, Brightwork Kitchen, Sweetgreen, and Blaze Pizza.
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This report, written by Jenni Nelson, a leading foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in the fast casual restaurant market, adding expert context to the numbers.
Fast casual restaurant menus offer relatively healthy and customizable options at a value comparable to fast food restaurants, yet these attributes aren’t always recognized by diners. The segment is winning on convenience and value; but as discretionary spending tightens, fast casual operators are tasked with demonstrating the versatility of their menus and serving varied consumer needs.
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Analyst, US Foodservice and Mintel Menu Insights
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.