Pizza Restaurants - US - November 2014
Pizza Restaurants - US - November 2014

“With the popularity of pizza, the sky is the limit on how operators can keep their offerings interesting and relevant for customers. However, restaurants will need to keep in mind that traditional views of convenience and customization have changed, and instead, there has been a shift toward personalizing pies for each individual person, in order to appeal to their lifestyle needs (eg health, non-pizza items, smaller portions, and dining experience).” 

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Trend Application
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Data – Overview
Consumer Data – By Gender
Consumer Data – By Income
Consumer Data – By Race
Consumer Data – By Hispanic/Non-Hispanic
Consumer Data – By Generation
Consumer Data – By Parents
Consumer Data – By Daypart

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies
Social Media – Pizza Restaurants

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Correspondence Analysis – Pizza Restaurant Segments
Desired Pizza Toppings
Menu Analysis
Appendix – Other Useful Tables
Appendix – Mintel Menu Insights
Appendix – By Gender
Appendix – By Income
Appendix – By Race
Appendix – By Hispanic/Non-Hispanic
Appendix – By Generation
Appendix – By US Regions and Division
Appendix – By Parents
Appendix – By Usage by Segment
Appendix – By Meal or Snack by Segment
Appendix – Social Media
Appendix – Trade Associations