Pizza Restaurants - US - June 2004
Pizza Restaurants - US - June 2004

Estimated at over $16 billion in 2003, the pizza restaurant market grew 13% from 1998 through 2003. Half of adults surveyed and two thirds of teens surveyed go to pizza restaurants. An American staple, the overall pizza market, including retail and restaurant sales, is a $25 to $35 billion industry in the U.S.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Segmentation

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising And Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Introduction And Abbreviations
Market Size & Trends
Supply Structure
Future & Forecast